Artist Spotlight – DJ Hero

Artist Spotlight 2 Comments

Artist Spotlight – DJ Hero
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Music

super DJ HERO:


Saturday, November 01, 2008

by Crystal Morales



Most of us would never think to believe a superhero exists in reality, much less in the music industry — and yet, one does… in the music industry, that is. John Mundt (aka DJ Hero) can be equated to Superman in a variety of ways. Let’s begin with the most obvious similarity, a dual personality..

On the one hand, we have John Mundt — a man who maintained average, ordinary day jobs, who spent a great deal of time in the small town of Chattanooga, Tennessee, and who was genuinely inspired to pursue Djing when, once, in Detroit, he looked up toward a DJ’s booth and viewed one, DJ Elite, flipping a vinyl record in contemplation.

And, on the other hand, we have DJ Hero, whose travels across the continent — from the American east coast to the west — provided him opportunities to work with some of the greats of his time, including Carl Cox, DJ Dan, Paul Oakenfold, DJ Micro, DJ Icey, Huda Hudia and Bad Boy Bill, just to name a few.

Now, you might be asking, “So, what’s your point? What makes John a superhero?”

Mundt’s affiliation with prominent individuals, though lending to an interpretation of success, isn’t what’s responsible for his superhero status. No, it’s his lack of an ego in the wake of having such connections that gives him that status. Here is a man who has done illustrious things, but will unassumingly deny his own grandeur —much like Superman.

John Mundt’s likeness to Superman has been cemented and trademarked in his logo, a red and yellow triangle containing — instead of the easily recognizable “S”— the letters “D” and “J.”

When asked how this logo came about in all his modesty, he laughed and replied, “It was a hand-drawing, a side bit of humor or nostalgia.” Nevertheless, it now carries increasing significance as a trademark that serves to constantly remind Hero of the importance of humility. John comments on the subject of humility, saying, “Success is easy to get caught-up in and doesn’t really push us forward. In fact, I feel it sets us back. We often let our egos and pride get the best of us. Of which, I believe I am sometimes guilty.” Although, I’m here to tell you, John is most definitely not guilty of the accusations he places on himself.

The truth is, you may have never heard of John Mundt or DJ Hero, but he has been around —unpretentiously slipping right under your nose — since 1995!

Back in the day, John worked for an NBC affiliate for several years as chief editor in addition to doing music beds for various businesses, such as The Gap. At the same time, Kaleidoscope Music, a label which Mundt is, to this day, honorably connected with, landed a contract through the American Society of Composers, Authors and Publishers (ASCAP) to have its music used on TV shows such as MTV’s Punk’d, The Ali G Show, TNT, Cartoon Network and one of the Pokémon movies. Kaleidoscope Music even penetrated the video game world with releases, such as Huda Hudia’s “System Overload” which appeared on SSX Trickie, a snowboarding game.

So, in hoping to well-advise other aspiring Djs and producers, John mentions that, “That time was really fruitful. It seemed to offer an alternative source for publicity other than the rave or nightclub scene.” John — continuing to deflect any sort of spotlight on himself — also mentioned that Huda Hudia was the master-mind behind the majority of what was going on back then. But, it must be said that, together with Huda Hudia, DJ Hero created a few :o ffiFlorida hits, Electro jams and some very memorable singles.

So, Mundt has done several original pieces for radio, network spots, commercials and internet ads. Not only did he do audio engineering, but video editing and voice work. He even lent his voice to national ads promoting DJ Scribble—all the while, never forcing his own name on anyone. Even being the implementer of his own label, Solitude Records, he still remains humble in that the very name of the label attests to his rather quiet nature, his pure and simple devotion to the love and production of music, instead of the fame that can be associated with it.

When John was asked how it was he attained his level of expertise, he came back with, “If I had to choose three producers who were my top sources of inspiration and knowledge it would be Huda Hudia, Ferry Corsten, and Guyver” — again, always shedding light on someone other than himself.

In upholding his down-to-earth attitude, John Mundt preaches what he practices. When asked what advice he would give newbie Djs and producers, he answered, “The best advice I can give is to take your time, go at a comfortable pace. If you feel you’re not doing it right, never hesitate to ask someone. The insignificance you might feel, the harsh critiques you may receive, and the never ending frustration you’ll most likely face will only make you do it better than the next guy . Be honest with yourself and your goals.”

So what is Hero up to nowadays? Well, after continuous travel across the vastness of North America, John is settling down, choosing Denver, Colorado to be his permanent home! He maintains Solitude Records, remains an integral part of Kaleidoscope Music and, this year, signed-on with Velcro City Records as an artist and engineer. His music is available on beatport.com, kalmusic.com and digitalrecordstores.com.

I actually caught Hero spinning at The Church not too long ago, and hope to see plenty more of him. What distinguishes him, musically, is that he does not confine himself to any one genre or style of dance music, a very rare characteristic.

Lastly, John Mundt is reaching out to you. Yes, you—the hopeful Djs and producers. He extends a warm invitation, saying, “Should you need some advice, hop on Myspace.com/DjheroJohn and drop me a message because I’d love to play a part in your successes.” What a super man!


MySpace.com/DjheroJohn

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Artist Spotlight – Audius

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Audius:
Monday, September 01, 2008

With a constant flow of promising and not-so-promising talent emerging in the electronica / dance music industry, it’s increasingly difficult for artists to avoid becoming diluted in the competing masses. But lucky for some, one DJ realized that and didn’t miss the beat in doing something about it.

Jason Schlosky (aka DJ Vanish) has been producing music for more than eight years and once attempted the use of a certain music distribution aggregator in an effort to get his music out there. What he experienced, though, was disappointment.

He soon discovered that the company he chose for distributing his music allows anyone, signed or unsigned, to dispense their music through iTunes, Amazon, Napster, etc. What this means, the Dj explains, is that the music playing field has become quite level. With all artists being allowed the ability to sell their music, it becomes nearly impossible for any one of them to be found in an infinite online music store which, Schlosky says, is why a record label is still important.

Schlosky is now the owner of Velcro City Records (VCR), a brainchild of One Productions, and has satisfied his desire for a more effective means of releasing music. VCR launched at the beginning of this year and, in May, became available on Beatport, hitting the top 100 four times.

color: #1d1b11; font-family: Arial;”>For Schlosky, it’s all about earning the artists he has signed the three things that can be difficult for them to attain on their own — decent pay, attention and recognition. He says, “In the digital world, no one really expects to become rich with the paltry percentage of money that is seen from a $2 sale. So, in turn, the label invests all money earned in advertising until a fan base is built and the artists are out playing shows, earning better money from gigs than from music sales.”  And, in speaking of earning recognition for the artists signed under his label, Schlosky couldn’t help but mention an artist VCR has a lot of faith in, Audius.

Audius’ new release Fever has already become Velcro City Records’ second best release with sales being generated around the globe. When asked what his motivation behind Fever was, Audius replied, “I wanted to create a track that had a dance-friendly feel, one that could fit into the style of music I play during my DJ sets. It’s a sure test of the success of one’s own production ability when someone can drop one of their original tracks in the middle of a set with a packed dance floor and experience the dance floor exploding with approval. That’s the motivation. That’s what keeps me going.”

After listening to his new release, I feel it’s no lie that Fever, falling under the progressive house category, has the potential to explode a dance floor and I don’t think Audius’ record label would disagree.

Velcro City Records says the artist has signed a 20-release deal and listeners can expect many more explosive tracks.

Myspace.com/AudiusDJ

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